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Branding Results Found: 42

A Question of Identity
Authors: Watkins, E. | Provider Name: Perspective | Published: Summer 2004
Must corporate branding reign supreme, or should branch facilities make room for self-expression?

A Study in Re-Establishing the Corporate Identity of a Post Office Institution with Gender-Related Differences in Perception of Space [Turkey]
Authors: Baskaya, A., Wilson, C., Ozcan, Y.Z., Karadeniz, D. | Provider Name: Journal of Architectural and Planning Research | Published: Spring 2006
This work discusses the two types of images that a post office institution should have and put forward, initial image (sensation) and actual image (perception), which can differ depending on the subjects' spatial experience.

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
Authors: Berthon, P., Pitt, L.F., Parent, M., Berthon, J-P. | Provider Name: California Management Review | Published: Fall 2009
While luxury brands are one of the most profitable and fastest growing segments of the brand pantheon, they are the least understood

An Adapted Framework for Articulating Consumer Culture in Experience–Driven Retail Environment [U.K.]
Authors: Lee, Y-J., Williams, A. | Provider Name: DesignEd Asia | Published: 2007
Proceedings, DesignED Asia Conference 2007

Beneath the Surface
Authors: Danko, S. | Provider Name: Journal of Interior Design | Published: 2000
A Story of Leadership, Recruitment, and the Hidden Dimensions of Strategic Workplace Design

Brand Aid or, the Lexus and the Guggenheim
Authors: Sorkin, M. | Provider Name: Harvard Design Magazine | Published: Fall 2002/Winter 2003
(Further Tales of the Notorious B.I.G.ness)

Brand New
Authors: | Provider Name: UnderConsideration | Published: online
Opinions on corporate and brand identity work

Brand Segmentation in the Hotel and Cruise Industries: Fact or Fiction?
Authors: Lynn, M. | Provider Name: Cornell University | Published: 2007
An analysis of a consumer database calls into question the idea, common among academic observers, that market segmentation can work as a grand strategy for either cruise lines or for hotel brands

Branding and Design Innovation Leadership: What’s Next?
Authors: Best, P. | Provider Name: DMI Review | Published: Summer 2008
The author shares some observations about innovation and what lies ahead for branding and design

Building a Workplace of Choice: Using the Work Environment to Attract and Retain Top Talent
Authors: Earle, H.A. | Provider Name: Journal of Facilities Management | Published: 2003
This paper examines the characteristics of the different generations that currently make up our workforce and discusses what they, as well as new recruits, expect from their employers and from their work environments

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