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The purpose of this study is to understand the individual and group characteristics that form the team composition and the process that enhances the quality of creative outcome through a systemic approachCreative team processes were examined in forty-two business and interior design students who were participating in a focused five-day competition held at a large university campus. Participants were divided into six teams of seven in a charrette challenge of solving a real-world retail design problem. The participants were profiled on their problem solving styles using the Creative Problem Solving Profile (CPSP) and their personalities through the Adjective Check List (ACL) with Domino s creativity (Cr) scale used to profile creative personalities. To understand the team process during the problem solving task, participating students completed a locally developed team process survey. A panel of expert judges consisting of noted retailers, designers, and the client assessed the teams outcomes to award a winning submission. Teams differed in the distribution of discipline and problem solving styles, with the winning team being the most diverse, yet balanced team. Teams that perceived team processes positively were more successful than those that assessed the processes negatively. The winning team as well as the least preferred team both had the highest score for creativity (ACL-Cr), yet had opposing outcomes. The winning team also perceived the conflicts in their process to be positive, while the least preferred team had not. Results suggest that individual creativity is necessary for creative team performance yet not sufficient.
Although team creativity may benefit from the individual contributions, it is not the simple aggregate of individuals that impacts team performances. The findings of this study imply that teams that are diverse, yet well-balanced in problem solving styles, and have the ability to transform conflict in the process to creative abrasion have the potential for creative performance.
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University of Florida
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